About Bloom & Wild
London-based Bloom & Wild is one of the largest and fastest-growing European online flower delivery and gifting platforms. B&W recently acquired Dutch rival Bloomon to become the largest operator in the region’s £22 billion flowers and house plant market by a number of deliveries. The combined business expects to exceed 8 million deliveries in 2021, with forecast revenues for the current financial year, ending 31 March 2022, substantially upwards of £200 million.
Challenge:
Bloom & Wild were looking for new and creative ways to amplify the company’s seasonal product range, and specifically, to raise awareness about their letterbox Christmas trees.
Active Innovation:
Active International worked alongside Bloom & Wild to send bespoke Active-branded trees with personal messages to our key clients and media partners leading up to Christmas. The trees brought some festive cheer into offices and even featured as a kitchen centerpiece in one of our client’s homes!
Results:
Bloom & Wild saw an uplift in searches, enquires, and orders placed for Christmas trees – for both personal and corporate gifting off the back of the campaign.
Watch our related video: Conversations with Clients – “How to Fund Your Marketing Budget with Product” featuring Bloom & Wild, Freixenet Copestick and Dreams
“Bloom & Wild have been working with Active since 2017 when we were still transitioning from a seed to a venture-sized business. It was Active’s entrepreneurial spirit that drew us to the business, but the key for us was seeing how much value the company’s creative solutions brought to its partners.
Over the past four years, we’ve been fortunate to see considerable growth at Bloom & Wild, which I’m delighted to say mirrors our evolving partnership with Active. We can directly attribute a portion of our YOY sales increase to the work we’ve done with Active, and in turn, we’ve been able to further invest in our brand and top up our media spend across critical periods in the year.
We look forward to continuing our work with Active and embracing, when possible, any new opportunities that their innovative team can bring our way!”
GARY TAYLOR
MD, BLOOM & WILD
